VW building $125M flagship dealer complex on Manhattan's west side

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Filed under: Car Buying, Audi, Volkswagen

Rendering of new VW/Audi complex in Manhattan - Click above to view in high-res

Volkswagen is building swanky new digs on New York City's west side for its VW and Audi brands. The automaker has purchased a 256,000 square foot space currently occupied by Potamkin GM (the Potamkin family has been synonymous with car sales in NY for decades), which stretches between 55th and 56th Street along 11th Avenue.

Visually unimpressive in its current state, the space will be converted into a state-of-the-art mega facility featuring brand-new Volkswagen and Audi stores. VW's total outlay for the real estate purchase and ensuing renovation will be around $125 million. The splashy move is part of the automaker's push to dramatically increase its U.S. sales numbers over the next several years. Potamkin GM will relocate a few blocks south to the space once occupied by Potamkin Honda (the family has sold its Honda franchise to another dealer group). Official press release after the jump.

[Source: Volkswagen]Continue reading VW building $125M flagship dealer complex on Manhattan's west side

VW building $125M flagship dealer complex on Manhattan's west side originally appeared on Autoblog on Fri, 13 Nov 2009 17:58:00 EST. Please see our terms for use of feeds.



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