HKS Tuned Hyundai Genesis Coupe Headed for SEMA

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For those of you who don’t know, the Specialty Equipment Market Association (SEMA) show in Las Vegas is one of the world’s largest automotive exhibitions, and is a Mecca for the performance aftermarket industry.

It’s also the perfect venue for automakers to show off what their cars are capable of after some third-party modification. Hyundai has decided to thrust its all-new Genesis Coupe into the hands of several tuning houses to show just what can be achieved with the RWD two-door.

HKS - a company whose catalogue is almost exclusively dedicated to Japanese cars - is one of the first aftermarket manufacturers to tinker with the Genesis. And ‘tinker’ they have, with the Korean coupe now sporting a quartet of HKS’s own Hipermax III coilovers, beefed-up engine internals, a reprogrammed ECU, a HKS GT Turbo kit, a low-restriction intake and exhaust system and a set of ultra-desirable Volk RE30 rims all topped-off by a sleek Ken Style bodykit.

The Genesis Coupe is Hyundai’s first real foray into the tuner market. Its last sports car - the Tiburon - was briefly experimented with by the aftermarket industry, however, thanks to its front-wheel-drive drivetrain and less-than-inspiring handling, it never won quite the same acclaim as the more established Japanese competition.

Hyundai has learnt from its mistakes though, and the Genesis Coupe appears to have all the right ingredients to break into the modified car market. Rick Lafferty, President of HKS USA explains:

“Genesis Coupe has the basic DNA that HKS looks for – an excellent chassis, rear-wheel drive, aggressive styling and a new generation turbo-charged engine.

“These attributes provide the opportunity for HKS to maximize the Genesis Coupe driving performance capabilities for the serious driving enthusiast,” he said.

The HKS Genesis Coupe will make its formal debut at the SEMA show in Las Vegas on November 4. If you’re thinking of heading down and checking out what’s on offer though, don’t bother - the show is industry-only, and only automotive traders, distributors and the media are able to enter. Bummer.

Source: Hyundai Genesis Coupe tunes by HKS heads for SEMA | The Motor Report Auto News Blog